Due to our evolving product offer, increasingly popular online store and the recent launch of our interior design and styling service, we decided it was high time to update our branding.
You’ll come into contact with our brilliant new branding in a number of ways: on our website which has bigger and clearer product images, on our new blog, in your online order deliveries, on our amazing new shopping bag, in store packaging, and soon to come… on our own branded product collection.
We hope you like it and enjoy keeping up to date with the world of Future and Found… we have lots planned for the next six months so watch this space!
Our gorgeous new branding is designed by the fantastic Horse. Co-founders Ian and Sarah are a wonderful duo who create thoughtful, intelligent and beautiful design. Their enthusiasm and passion for what they do is infectious and easy to spot in their work.
We wanted to delve a bit further into the dream team so we fired a few choice questions their way and here are their responses.
Where is your home town and where are you based now?
Sarah: Ian is a Cornish boy and I grew up in Peterborough, but we’ve both lived in London for the past 10 years, with the exception of taking a year out to travel the world together just before setting up Horse.
What’s on your bedside table?
Sarah: Earplugs, my iphone and Memoirs of a Geisha (still waiting to be read unfortunately).
What home ware item do you seek to find the perfect version of?
Ian: I’ve got a bit of a thing for wooden chopping boards.
Sarah: I collect tin robots, I’ve got an entire army of them and I’m always hunting for the next one to join the gang.
What project are you most proud of?
Ian: A couple of years ago I got to redesign the art brand Windsor & Newton. It’s a brand that I really associate with my childhood love of art. But more than that, my first boss, Michael Peters, designed the original D&AD award winning ink packaging back in 1973. It felt like a homage to him for everything he’d taught me, and an honour to craft and improve such an iconic brand.
When designing for a company what is the most important thing to get right?
Ian: To beautifully execute a powerful idea.
The house is on fire, what do you grab?
Sarah: My bike. I had it custom built from scratch and it’s the love of my life.
What is your greatest source of inspiration?
Sarah: I’m a little obsessed with reclamation yards and antiques houses. I really admire the skill, time and attention to detail that was involved before computers existed. Whether it’s furniture, old signage or packaging, I’m pretty happy spending the afternoon rummaging through little snippets of history.
What homeware item do you own that is most coveted by your friends?
Sarah: I bought a Peter Blake print about six years ago of an old Italian cigarette packet and it’s the one thing most of our friends comment on. I love old packaging and anything nautical so it’s my perfect print by a great man.
Describe your style in three words
Ian: Simple. Crafted. Ideas.
What would surprise people about you?
Ian: I very nearly pursued a career as a pro golfer at the age of 18. I chose art college instead.
What is your current obsession?
Ian: My new Canon 6D
What does the future look like for Horse?
Exciting. Starting a small company from scratch and going it alone is incredibly daunting but ultimately deeply satisfying. We’ve learned to do so many things ourselves, as well as becoming more multi-disciplined with the projects we take on, and that has made us much better at what we do. It has also made us more creative and ambitious.
Having total control over who we now work with and what we do also means we can make things that we truly love – it is that which is attracting the dream clients that match our outlook and design principles.
What do you think of our new branding? We’d love to hear your thoughts.