A chat with Lucio Longoni

Our upcoming workshop Taking Home & Lifestyle Product to Market on Tuesday the 11th of July will be hosted by Lucio Longoni along with our owner Andrea Bates.

Lucio has over 15 years of business experience in retailing, buying, developing and selling in the UK and European markets. In early 2016 he set up his own consultancy to focus on giving business advice and coaching to a wide range of brands as well as trend reporting and product development. Focusing on interior and lifestyles,

Lucio’s specialty is finding the perfect balance between trends, aesthetics, and desirability along with commercialism, business acumen, and strategic planning. Recognised in the press from publications such as The Sunday Times Home, The Telegraph, Homes and Gardens Magazine and The Economist. His experience in buying and retailing comes from a multitude of brands including some of the UK’s leading design stores such as Skandium and Heals.

















We had a little chat with Lucio and asked him a couple of questions…

How did you get into the business?

When I left school I studied interior design and started working in retail part time. My love of both interiors and retailing grew which left me looking for a career which would combine both. Buying home and lifestyle goods seemed like the perfect fit, so off I went to Heals to do an internship in their buying office.

What inspires you?

Colourful prints, spacious environments, nature and travel.

Describe your style in 3 words?

Eclectic, modern and colorful.

Who’s your favorite designer?

Its so hard to pick one, but Michael Anastassiades has been producing beautiful work in the last few years.

How much does your personal taste influence your work?

It depends, if I am supporting a client with overall focus and branding my taste will no doubt influence, however when it comes to products I buy or develop is completely based on what is right for the brand and customer.

What’s your favourite trend at the moment?

I love modernity and simplicity, however I am enjoying the move in recent years towards crafted products which seem to have soul and quality.

Do you have any advice for someone who is considering a career in this field?

Do your research early on to really see what the practical elements of the industry are. Its certainly not shopping all day, but there are creative aspects which are very rewarding.

So if you’re a budding brand or designer, sign up now and get some top tips from Lucio and Andrea at this exciting workshop…


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